Salesmanship with knowledge. Consideration for the consumer.
Have been a customer since about '88.
Update: & a day later I have 4 new tires (the brand I requested needed a 1 day delivery to store). There was an issue with a frozen or stuck lug nut. Ultimately Town Fair was successful [though they warned me I might have to take it to my mechanic: Town Fair is not allowed to heat things up], and they replaced ALL of my lug nuts with a better kind [solid, rather than ones having a case as is (or was) provided an an OEM from Jeep.]
All this workmanship at no extra cost.
Thank you Town Fair Tire!