My wheel and tire purchase on the internet site offered plenty of options and fair, all in one pricing. We fine tuned it over the phone with my different choice of tires and the installation and service in-store was very accommodating with straight talk and education relative to the tire options, based on my driving preferences. No hidden up-charges. Even moved my appointment up to beat a pending blizzard. All employees were genuinely customer friendly and to me it showed they liked what they do and who they work for. I needed one follow-up visit to address a very slight vibration and they had the cure. My call back was given priority. My car rides exactly how I wanted it to perform! Everyone hates to lay out money for cars, but if you have to, these guys are the ones to set you up the right way.